The world is rapidly becoming more digital than ever. As technology has evolved, the approach to content marketing has shifted from the traditional approach to encompassing all digital content. Therefore, businesses must become increasingly proficient in digital marketing in order to remain competitive. Search engine optimization (SEO) and artificial intelligence (AI) have emerged as two of the most influential approaches to success in digital marketing. This article will explore how to use AI and SEO together to maximize the potential of your digital content.

AI for SEO

Choose the Right AI-Driven SEO Tool for Your Needs

Today, SEO is essential for a successful business than ever before. As its importance increases, so does the need for AI-powered SEO tools. These tools leverage technology to improve website rankings and visibility in search results.

One of the important factors to consider when choosing the right AI-powered SEO tool is its price and features. While some AI SEO tools can be expensive, they often have a wide range of features that can justify their cost and bring significant benefits to your business. For example, Alli AI is an expensive tool, but offers a variety of features, including keyword research, website optimization, and content creation. The relatively good price/performance ratio is SCOHalo, while offering lower prices, can still provide such as Keyword Theme Analysis, content creation, Featured content generation (product comparison table, pros and cons analysis, tip generation, etc…) functions.

Ease of use is also important. Some tools, like SEMrush, are user-friendly and easy for beginners to manage their website’s SEO.

Test each platform thoroughly before making a final decision to gauge strengths and weaknesses and alignment with business needs.

Here is a summary of some common products on the market:

product name price address feature trial rules
Alli AI From $249/month alliai.com Site-wide on-page SEO, on-site editing, bulk generation of page titles, meta descriptions and other content changes 10-day free trial
Semrush From $119.95 per month semrush.com Analyzing Competitor Keywords, Link Building Strategies, Optimizing On-Page SEO, 76 AI SEO Tools free
Surfer SEO $49/month surferseo.com Blog content generator, grow traffic, SEO content editor, plagiarism checker, integration with WordPress and more, artificial intelligence profile generator not specified
Fraser $14.99/month frase.com AI Content Writer, Create AI Outline and Profile, Keyword Research Tool, Internal and External Link Suggestions, GSC Content Analysis not specified
Diib $7.99 per month (renews at $44.99 per month) diib.com Reminds SEO related points to tackle first, keyword research, social analysis, velocity related data, competitor analysis not specified
SE Ranking $49/month seranking.com Keyword Tracker, On Page SEO Checker, Customize White Label Reports, Create Content Clusters, Then Edit Using AI 14-day free trial
Can I Rank? From $49 per month (Pro plan) canirank.com Keyword research, competitor analysis, link building, improving SEO with AI 7-day free trial
SCOHalo From $29/month scohalo.com Keyword SERP analysis, keyword management, keyword topic analysis, AI outline generation, full article generation, article translation/article import and optimization Free account, limited use
TipsDepending on your SEO process, finding AI SEO tools that are highly compatible with it will yield better results.

Keyword research and analysis using artificial intelligence

(Free) Use AI tool-ChatGPT to analyze new industries using keyword analysis

In industry analysis, the most common method is “keyword analysis”. This “keyword analysis method” was first seen by Feng Tang, and it is not the methodology of McKinsey & Company. Feng Tang asFormer McKinsey Partner, talked about the basic method of quickly mastering an industry. There are three seemingly simple but infinitely useful steps:

The first step is to master about 100 keywords in this industry.
The second step is to chat with three or five experts and ask various questions.
The third step is to find three or five professional books and read them very carefully.

Step 1, use ChatGPT to find keywords
Prompt statement of ChatGPT or New Bing:

Use McKinsey’s method of quickly understanding the industry to establish concepts through a large number of high-frequency keywords in the industry. Now I am a novice in the antique ceramics industry. Please sort out 100 common keywords for me and make them into a Markdown table. The header is: keywords (English), keywords, introduction (limited to 50 characters), and application scenarios .

Note: When using New Bing, it is possible to query network information and cause errors. At this time, you can add “Please use your existing knowledge to organize, do not query the Internet” at the end of the prompt statement.

output result:

Keywords (English) Key words Introduction (limited to 50 words) Application Scenario
Porcelain porcelain Porcelain is a kind of ceramic product, which is made of kaolin clay and fired at high temperature. Antique Collecting, Home Decor
Celadon Celadon Celadon is a kind of porcelain that uses iron as the coloring agent and the glaze is green. Antique Collecting, Home Decor
Blue and white porcelain blue and white porcelain Blue and white porcelain is a kind of porcelain painted with cobalt on the white glaze and then fired at high temperature. Antique Collecting, Home Decor
Famille rose porcelain pastel porcelain Pastel porcelain is a kind of porcelain that is painted with a variety of pigments on a white glaze and then fired at a low temperature. Antique Collecting, Home Decor
Enamel porcelain Jingdezhen colored porcelain Jingdezhen colored porcelain is a kind of porcelain that is painted with various pigments on the white glaze and then fired at low temperature. Antique Collecting, Home Decor
Kiln change porcelain kiln porcelain Kiln-change porcelain is a kind of porcelain that changes naturally in the kiln due to changes in temperature, atmosphere and other conditions. Antique Collecting, Home Decor
Dehua porcelain Dehua white porcelain Dehua white porcelain is a kind of white porcelain in Fujian Province represented by Dehua County. Its characteristic is that the carcass is delicate and the glaze is as white as jade. Antique Collecting, Home Decor
Ru porcelain Ru Kiln Porcelain Ru kiln is one of the official kilns of the Northern Song Dynasty, famous for its turquoise glaze. The carcass of Ru kiln porcelain is delicate, and the glaze surface is crystal clear. Antique Collecting, Home Decor
Jun porcelain Jun Kiln Porcelain Jun kiln is one of the official kilns of the Northern Song Dynasty, famous for its purple mouth iron foot and strong fluidity of glaze. The carcass of Jun kiln porcelain is thick and thick, and the glaze surface shows rich changes. Antique Collecting, Home Decor
Ge porcelain Ge Kiln Porcelain Ge kiln is one of the official kilns of the Southern Song Dynasty, famous for its gray-blue glaze and split grain. The carcass of Ge kiln porcelain is delicate, and the glaze surface shows rich changes. Antique Collecting, Home Decor

 …

Step 2. Categorize keywords

The 100 words generated before are still relatively scattered. At this time, we can still use ChatGPT or New Bing to classify these keywords. Prompt statement:

Classify the keywords given just now according to different application scenarios, and make the classification results into a Markdown table, requiring one keyword per row, and the application scenarios are merged into cells for display. The table header is: application scenario, keywords (English), keywords

output result:

Application Scenario Keywords (English) Key words
Antique Ceramics Collection and Appreciation Underglaze multicolor Underglaze multicolored
Blue and white porcelain blue and white
Bucket color bucket color
Underglaze red Underglaze red
new color new color
Color glaze color glaze
Comprehensive color Combined lottery
Linglong porcelain Linglong porcelain
Tang Sancai Tang Sancai

 …

Step 3, recommend books

In this step, it is recommended to use AI tools such as New Bing that can perform online query. Similar to ChatGPT, large models that cannot query online data, it is easy to construct non-existent data due to lack of data. Prompt statement:

Carry out secondary classification on the AI keyword list that has just been classified, and from the perspective of a beginner who is new to the antique ceramics industry, give the relevant books for learning each keyword (quoting real data) and the priority of learning (Priority is arranged according to high, medium and low), and finally made into a Markdown table, the header is: application scenario, secondary classification, keywords, priority, related books

Step 4, make a mind map

Making a mind map allows you to quickly understand the subdivision information of the industry in a visual way, and the prompt statement:

Help me sort out 100 keywords of the antique ceramics industry, and classify them according to the application scenarios, and use Show me to make a mind map. The first level of the map is the antique ceramics industry, the second level is the application scenarios, and the third level is Key words

output result:


Antique ceramics industry
└── Antique ceramics collection and appreciation
    ├── Underglaze multicolor
    ├── Blue and white porcelain (blue and white)
    ├── Bucket color
    ├── Underglaze red (underglaze red)
    ├── New color 
    ├── Color glaze
    ├── Comprehensive color
    ├── Linglong porcelain

Through these 4 steps, you can quickly understand the basic knowledge framework of a new industry by using AI tools like ChatGPT/New Bing. If you need to conduct in-depth research, such as the writing direction/user preference of each keyword, It needs to cooperate with other AI tools for processing.

Keyword Analysis and Prediction

One of the areas where artificial intelligence is having a huge impact is keyword research and analysis for search engine optimization (SEO). Keyword research and analysis utilizing AI provides a comprehensive approach to identifying high-potential keywords that can increase website traffic and improve search engine rankings.

AI keyword research uses machine learning algorithms and data analytics to identify relevant, popular, and low competition keywords that content creation can target. it Analyze user search behavior and map context, concepts, and customer satisfaction to discover Hidden Ranking Opportunities. AI keyword research can extract keywords from voice search, expand SEO, and ultimately improve user experience.

Create optimized content using AI keyword research by Prioritize and evaluate content for indexing, Helps with content optimization. Optimal placement of relevant keywords in content, meta tags, and titles can attract users and improve search rankings. Additionally, AI keyword research shows different elements necessary for key links and content to rank better.

One of the biggest advantages of using AI for keyword research is that it provides predictive analysis. This means that based on data analysis, artificial intelligence can predict the most effective target keywords in the future. This enables businesses to stay ahead and prepare for upcoming trends.

Analyze the topic and writing direction of Google keyword SERP

benefited fromSCOHaloadvanced artificial intelligence technology provided, now we can quickly overviewTopics for Google Keywords SERPs. By using SCOHalo’s unique Niche (subdivided field) AI classifier, you can easily determine the writing direction and at the same time learn the user’s knowledge acquisition preference. This is because search engines such as Google and Bing base their clickthrough rate (If more users stop searching for related topics after visiting an article, then the search engine will think that the article is very helpful to users, and it should be ranked higher), to judge which article in SERP can help users learn more.

For example, if you want to write an article for the keyword “ai for seo”. Through SCOHalo’s keyword topic analysis, you will find that you should write more about “SEO tools” and “expert guidance”, and users prefer to obtain “ai for seo” related tools and the steps of an expert Instruction rather than relevant theoretical knowledge.

By the way, if you find that there is no dedicated classifier for your specific industry segment on SCOHalo, then you can contact their customer service to apply.

TipsAI keyword research can also help identify new content topics based on user search behavior and can provide insight into competitor keywords and strategies.

AI-assisted content creation and optimization

Optimizing content for SEO can increase visibility to potential customers. AI-assisted content creation and optimization tools simplify this process.

AI tools analyze content and suggest improvements to meet SEO goals using natural language processing (NLP) to make creations more engaging and reader-friendly.

Generative AI can also optimize content around relevant keywords, an important part of effective SEO.

Artificial Intelligence Generation Outline

AI-assisted outline creation and optimization is gaining popularity among online content creators and businesses looking to enhance their online presence. Creating high-quality, SEO-optimized engaging content has never been easier with the help of AI tools. With SCOHalo, before generating an article, you can generate a proper outline and ensure the writing direction is correct.

In addition, SCOHalo will also be used in search engines (Google, Bing…) to ensure that the generated outline will be closer to the user’s needs.

Meta title and description generation

Meta descriptions are an often overlooked aspect of SEO optimization, but they are still an important element of your content. These short descriptions of your content help search engines understand what your pages are about and can affect your rankings. However, crafting effective meta descriptions can be a time-consuming process. Artificial intelligence tools can help generate SEO-friendly meta descriptions and attract potential readers.

SCOHalo provides a quick way to generateSEO friendlyandfor specific keywordsThe title and description of the method.

AI text optimization and generation

Beyond the technical aspects of SEO optimization, AI-assisted content creation can also improve writing quality by suggesting changes in tone, voice, and style. This helps ensure that your content is not only optimized for search engines, but also engaging and fun for your target audience to read.

Change the tone of the generated

In addition, SCOHalo can generate some additional small controls while writing paragraphs that meet your requirements according to the specified requirements, such as:

Generate additional Tips based on text
Generating warm reminders based on existing text
Generate strengths and weaknesses analysis from existing text
Generating advantages and disadvantages analysis based on existing text
According to the target specified by the user, search and sort out the product comparison table
According to the target specified by the user, search and sort out the product comparison table

SCOHalo provides various AI calls to optimize existing paragraphs

SCOHalo provides various AI calls to optimize existing paragraphs

 

In conclusion, the use of AI-assisted content creation and optimization tools can significantly improve the quality and efficiency of online content generation. These tools can help you create engaging, SEO-optimized content that expands your audience. Whether you’re a blogger, marketer, or business owner, investing in AI-assisted content creation is a smart move in the digital space.

advantage:
  • Save time and effort creating optimized content.
  • Helps increase online visibility and attract potential customers.
  • Analyze content and recommend improvements to meet SEO goals.
  • Use natural language processing to identify areas for improvement.

shortcoming:

  • Do not produce completely original or unique content.
  • A lack of human touch or creativity can lead to generic content.

Increase Conversion Rates of Your SEO Content Using Chatbots

With the rise of chatbots in different fields, SEO also benefits from its use. Chatbots, especially those based on ChatGPT, can leverage your programmed expertise to interact with your visitors in real-time, increasing the conversion rate of your SEO content. No longer answering irrelevant questions like the previous robots.

Additionally, chatbots can glean stories from conversations to optimize content for SEO.

Choose a Chatbot service

First you should choose a chatbot application and integrate it in your CMS (like WordPress). There are several common chatbot products on the market below, you can choose one you like to try:

product price Target customers feature trial rules
Tidio Free version available; Communicator ($19/month/operator); Chatbot ($39/month); Tidio+ (starting at $289/month) Businesses looking to increase revenue and improve the lead generation process Visual chatbot builder; 35+ ready-to-use chatbot templates; 16+ triggers available; chat survey closure; AI and NLP chatbots; customer segmentation for self-driving; self-learning mechanisms; customer profiling; for Save popup for abandoned cart; recommended products sent automatically free test software
MobileMonkey Free plan available; InstaChamp Platinum ($19/mo); Startup ($119/mo); Growth → Contact Sales Team; FunnelPro → Contact Sales Team Businesses looking to provide omnichannel customer service and marketing Various chatbot templates for social media channels; keyword spotting for natural user interactions; folders for organizing and reusing chatbot conversations; SMS marketing tools like group texting; cross-channel follow-up to increase opt-in and Conversion; lead alerts notifying the sales team of qualified leads indicating purchase intent not any
Intercom Startups (from $65/mo); Support, Engage, and Switch Program → Contact Sales Team Businesses looking to improve team workflow efficiency through automation Workflow monitoring and dashboards with reports; separate inboxes with conversation permissions for different teams; multilingual chatbots; sales performance monitoring; automated lead qualification; integrations that help you connect with target account owners in real time not any
Drift Premium (from $2/500 per month); Premium and Enterprise → Contact Sales Team Businesses looking to increase revenue, shorten sales cycles, and improve customers’ experience with their brand Tags and filters for customer profiles; view and conversation tracking system; account-based marketing features; automatic alerts for high-value accounts browsing the site; book meetings directly from forms and chat; sales prospecting tools to improve your time usage and increase efficiency not any
Zendesk Sell 14-day free trial available; Team ($19/mo); Growth ($49/mo); Professional ($99/mo); Enterprise ($150/mo) Businesses looking for modern sales solutions for businesses of all sizes. Out-of-the-box reports and dashboards; over 700 integrations including Salesforce, Newbook/, and Atlas|Agent Chat; Smart Lists to segment and filter leads; Custom forecasting and data dashboards; Customers Channel management and lead prioritization tools. 14-day free trial available
WATI 7-day free trial available; Standard ($49/mo); Professional ($98/mo) Companies that primarily communicate with customers via WhatsApp. Official integration with WhatsApp; shared inbox for all customer messages; training videos for better onboarding; lead qualification and routing to ensure leads are directed to the right team; product catalog on WhatsApp to keep your customers up to date inventory; personalized offers and recommendations. 7-day free trial available
Aivo 30-day free trial available; Beginner ($150/mo); Advanced ($639/mo); Business and Enterprise → Contact Sales Team Businesses wishing to grow internationally. Sales bots in multiple languages; visualized statistics and dashboards; analyzed shopper responses; unified shopping experience across channels; artificial intelligence. 30-day free trial available
Chat fuel Free trial available; Entrepreneur ($14.99/mo); Startup ($24.99/mo); Small Business ($59.99/mo) Freelancers, startups, businesses with social media based customer service. Messenger chatbots with NLP technology; various bot templates or build your own from scratch; simple interface; full documentation with step-by-step instructions. free trial
Chatbot.com 14-day free trial available; Beginner ($65/mo); Team ($169/mo); Business ($499/mo); Enterprise → Contact Sales Businesses looking for lead capture tools. Form widgets to collect visitor’s contact information directly from your website in a conversational way; build your own sales chatbot using templates, drag and drop interface, images, etc. |Available on many platforms including Facebook, Slack, WordPress and more 14-day free trial available

Screenshots of various products

Tidio
Tidio

MobileMonkey
MobileMonkey

Intercom
Intercom

Drift
Drift

Steps to Create and Implement a Chatbot

Here is a step-by-step general guide on how to use a Chatbot like ChatGPT to enhance your SEO content effectiveness.

step 1: Identify your target audience

To increase conversion rates using chatbots, first identify your target audience. Understand their pain points and typical questions to create a chatbot that caters to their needs. Examples: Who are your customers and what are their pain points? What are the typical questions they ask?
Once you have a clear understanding of your target audience, you can create a chatbot that caters to their specific needs.

 

Step 2: Prepare relevant expertise

Professional knowledge can be uploaded when designing chatbots. The chatbot’s intelligent model, such as ChatGPT, searches the knowledge base for relevant information and generates highly relevant answers. A professional chatbot relies on this pre-prepared knowledge.

 

Step 3: Design a Chatbot

The next step is to design the chatbot. Depending on your target audience, you may want to create a text-based chatbot or a more complex chatbot that includes voice and video. You also need to decide what kind of functionality you want your chatbot to have. For example, do you want it to answer frequently asked questions? Recommend relevant content, or provide personalized recommendations?

 

Step 4: Install the chatbot

Notice: You should only install chatbots on pages with high conversion rates, because there is an additional cost to use chatbots.
Once you’ve designed your chatbot, it’s time to install it. There are many ways to do this, depending on your website’s platform. You can add a chatbot plugin to your website, use a third-party chatbot service, or create a custom chatbot using the chatbot builder platform.

 

Step 5: Monitoring and Analysis
Once your chatbot is installed, it is crucial to monitor and analyze its performance. You should track metrics such as engagement rate, conversion rate, and bounce rate to see how your chatbot is performing.

 

Step 6: Optimization and improvement
Based on your analysis, you can optimize and improve your chatbot to increase its efficiency. You may wish to add new features or modify existing features to better meet the needs of your target audience.

 

To sum it up, chatbots are a powerful tool for businesses looking to increase the conversion rate of their SEO content. Following these steps, you can design, implement, and optimize a chatbot that engages with your target audience and drives conversions.

advantage:
  • 1. Improve the conversion rate of your SEO content by using expert knowledge to interact with your visitors in real time.
  • 2. Insights can be gleaned from the conversations to optimize content for SEO.

shortcoming:

  • will add extra overhead
  • Increase page load time

Use artificial intelligence tools to analyze competitor data and information

Analyzing competitor data is effective for optimizing your website for search engines. AI tools make this process more efficient and accurate.

AI-powered competitor analysis tools help identify keywords and content that competitors rank for. Analyzing this data helps determine which keywords and topics to focus on to improve rankings.

AI tools also identify gaps in your content strategy. For example, if competitors produce more visual content, such as infographics and videos, you can adjust your strategy to include more visually appealing content to engage your audience and improve rankings.

Ahrefs ,Semrush Can help you achieve keyword and content analysis.

Keywords Explorer by Ahrefs

AI-driven competitor analysis tools can track changes in competitor strategies over time, helping you stay ahead by adapting your strategy.

In conclusion, analyzing competitor data using AI tools provides valuable insights to improve your website’s SEO. These tools help identify gaps in your content strategy, track changes in competitor strategies, and improve user experience for higher rankings on search engine results pages.

TipsMake sure to choose a tool specific to your industry or niche for the most accurate analysis.

Limitations and Ethical Considerations of AI in SEO

As with any technology, AI has advantages when applied to SEO limitation and ethical considerations. One limitation is that AI algorithms can only work with the data they are given, and may not always be able to accurately interpret human intent or context (e.g. lack of data or situations where the target word has multiple meanings), which can lead to potentially harmful or Irrelevant search results. Additionally, AI may inadvertently perpetuate content bias if the data used to train the algorithm is biased or incomplete.

Also occurs when using AI in SEO ethical considerations. For example, using AI to create fake reviews or manipulate search rankings is unethical and could damage a brand’s reputation. Additionally, AI tools that scrape and repackage content without attribution or permission could violate copyright laws and harm content creators.

It is important for businesses and SEO professionals to understand these limitations and ethical considerations when using artificial intelligence in their strategies. They must use AI responsibly and transparently, while also understanding its potential shortcomings.

For reference only: some existing laws and regulations on AI

In China, the National New Generation Artificial Intelligence Governance Professional Committee released the “Ethical norms for a new generation of artificial intelligence(hereinafter referred to as the “Code of Ethics”) aims to integrate ethics and morality into the entire life cycle of artificial intelligence, and provide ethical guidance for natural persons, legal persons, and other related institutions engaged in artificial intelligence-related activities.

In Japan, the Intellectual Property Strategy Headquarters of the Cabinet is discussing intellectual property policy trends and legal amendments related to AI (artificial intelligence) technology. In terms of intellectual property policy trends, the “Knowledgeable Property Promotion Plan 2018” announced in June 2018 proposed “Strengthening of Intellectual Property Strategy for New Information Assets such as Data and AI” as a priority.

In addition, both the European Union and the United States are actively exploring artificial intelligence regulatory policies.

The European Commission has published a new digital strategy, which includes the “Artificial Intelligence White Paper” and “Data Strategy”, these two strategic documents are the first steps to implement the new digital strategy.

In the United States, the federal government issued theGuidelines for the Supervision of Artificial Intelligence Applications》, which is intended to provide guidance for the federal government to adopt regulatory and non-regulatory measures for the development and application of AI.

In conclusion, AI can enhance your SEO strategy by providing insights and automating tasks. It helps identify keywords, generate content, and optimize your website. However, AI is not a solution to all SEO problems. A solid understanding of SEO principles and staying current with trends and best practices is still necessary. Combining AI with expertise and creativity can create effective and engaging SEO content.